You've already built the audience…

but there's no business behind it?

Educational creators on Instagram: you don't need more followers. You need one digital product and a launch system behind the content you're already making.

Apply For Partnership

[ takes a few minutes ]

Already great at what you teach, but your income doesn't reflect it? This short video shows how the partnership works: I build, launch and run the product. You record, post, and keep 90%.

$0Upfront cost

FullBackend handled

90/10Your split

The model is proven.I'm the new part.

One public case study of the creator-operator model, so you can see the mechanism before you take my word for anything.

Jessi Jean · Creator, 327K followers

$27K on her own. $1.2M in one week with an operator.

Jessi grew to 327K followers in about six months and sold a $37 ebook on her own: $27K, with no system behind it. Then she partnered with an operator who built the offer, the backend and the launch. Her first launch with that structure, a $297 challenge, did $1.2M in one week. The relaunch did more. Same audience. Same creator. The only new part was the person running the business side.

On her own$27K

With an operator$1.2M

Timeframe1 week

Not my client.A public case study of the model I run, shown so you can see the mechanism. It is not a claim about my results.

Where I stand

I don't have case studies from this exact model yet. You'd be one of the first, and the split reflects that.

Read why the split is 90/10

Apply For Partnership

Who this is for

Built for creators who teach,not influencers.

If people genuinely learn from you, and the only missing piece is a product and someone to run it, you're in the right place.

You teach something online. Cooking, fitness, gardening, breathwork, a craft. People actually learn from you. Any size. What matters is real engagement, not follower count. I take the audience you've already earned, build one product they want, and run the launch behind your content.

You have the trust. I build the engine.

You've thought about launching something. It feels difficult, so it has stayed a someday. I bring the product structure, the plan and the backend, so the starting point is a conversation, not a blank page.

The plan is my job. The teaching is yours.

You enjoy making content. You don't enjoy checkouts, delivery, funnels and dashboards. Good. That's the half I take. You record and show up for your audience.

You record. I run the machine.

You don't want someone to manage, and you don't want one viral post. You want a system that produces repeatable launches and a revenue stream that lasts, with a partner who only earns when you do.

Paid from profits. Never up front.

Apply for yourpartnership.

Takes a few minutes. I read every one, and if it isn't a fit I'll tell you that instead of taking you on.

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The problem

Most creators have a product problem,not a followers problem.

Recording, editing, posting, replying, growing: that's already a full-time job. Building and launching a product on top of it is a second one that nobody staffed. Here's your one-person company, drawn as an org chart.

The content side

You already run it

Host and on-camera talentEvery reel, every story, every live
Filled · you
ScriptwriterHooks, ideas, what to say and when
Filled · you
EditorCuts, captions, covers, posting
Filled · you
Community managerComments, DMs, replies, repeat
Filled · you
Head of growthResearch, trends, posting cadence
Filled · you

Five hats, one person. That's the full-time job you already have.

The business side

Nobody staffed it

Product designerWhat to sell, how it's structured, what it costs
VacantFilled · CLL
Launch strategistThe plan from announcement to cart close
VacantFilled · CLL
CopywriterStory sequence, sales page, VSL script
VacantFilled · CLL
Payments and deliveryCheckout, access, receipts, refunds
VacantFilled · CLL
Analytics and relaunchesDashboards, results, the next launch
VacantFilled · CLL

Five roles, zero people. The second job that never gets started.

Five roles, one partner. I fill the whole business side, paid from the 10%.

You should be able to record what you know and let someone else handle the rest.

Three things I build.One partnership.

Every partner gets all three. Nothing is à la carte.

01The Product

The what

I design your digital product and offer structure, then hand you a detailed outline and lesson plan, so you record from a script and never from a blank page.

02The Backend

The how

Checkout, product delivery, payment processing, analytics dashboards for revenue and signups, and the automation that makes it all run without either of us touching it.

03The Launch

The when

The story sequence and sales copy that build toward launch day, the VSL script that drives it, one story a day for you to post (I write it), then monitoring and the plan for the next launch.

If you want a partner, not a service provider, apply and we'll see if it's a fit.

Apply For Partnership

How the build runs.

Four phases. Your timeline set before we commit.

01 · DesignYour part: one call and a yes

We pick the product your audience actually wants and shape the offer around it. I write the full outline and a lesson plan for every module.

By the endA product you're excited to record, and a plan for every lesson in it.

02 · RecordYour part: film the lessons

You record using my templates, at the pace you can film. This is the one phase that moves at your speed, and it's the only heavy lift you have in the whole build.

By the endYour lessons, filmed and handed over.

03 · BuildYour part: nothing

While you film, I build the backend: checkout, delivery, payments, dashboards. I write the story sequence, the sales copy and the VSL script that carries the launch.

By the endA finished product, a working backend, and a launch that's ready to open.

04 · LaunchYour part: post one story a day

I write the daily story, you post it. The cart opens, I monitor everything, and we plan the follow-up launch while this one runs.

By the endRevenue you can see in a dashboard, and a system you can run again.

Product, backend, launch and analytics are mine in all four phases. Yours: record, post, show up.

[ I'll give you a timeline for your specific product before either of us commits ]

The partnership model

You keep 90%.I keep ten.

Everything runs on revenue share. Nothing is owed until something is earned.

No upfront cost
No monthly fees
No complicated contracts
If no money is made, you owe nothing

Simple. Fair. You take a chance on me, so the revenue is mostly yours.

You · 90%Me · 10%

90 / 10

TodayIntroductory, while I earn the right to ask for more.

80 / 20

LaterOnce there are results behind it.

70 / 30

Later stillThe standard the model is built toward.

90%Your share

10%My share

$0Upfront

Vision

Imagine this.

Soon, your audience is buying a product you recorded in a weekend…

You're earning money while focusing on content…

You have a system that runs itself…

And your digital product becomes a long-term revenue stream.

That's what this partnership is built to make possible.

FAQ

Straight answers,before you apply.

Eleven questions, answered plainly.

If you teach something your audience actually listens to, it's probably a fit. Follower count matters less than whether people reply, save, and come back. The application takes a few minutes and I read every one. If it isn't a fit, I'll tell you that instead of taking you on.

I handle everything behind the scenes: building the product structure, setting up payments and delivery, and running the launch. You get a clear, simple plan and a backend that just works.

You only need to record your lessons using my templates, post the daily story prompts I give you, and follow some simple steps. I handle the tech, systems, and launch execution.

I'm not going to give you a number. I don't have case studies from this model yet, so any figure I quoted would be someone else's or invented. What I can tell you is how it's structured: you keep 90% of whatever it makes, you pay nothing up front, and if it makes nothing, you owe nothing.

We design the offer around what your audience actually wants and test messaging before launch. If no money is made, you owe nothing. The risk is on me.

No. The whole point of this partnership is that I handle the backend, systems, and launch strategy. If you can record videos and post stories, you're good.

That's perfect. I guide you through every step and give you templates for recording, so you're never starting from a blank page.

Most of the work is mine, and it moves at the speed you can record. Once your lessons are filmed, the backend and the launch sequence are ready to go. I'll give you a timeline for your specific product before either of us commits to anything.

Yes. Once the first offer is built, we can run repeat launches and new product ideas. The goal is a long-term partnership, not a one-off campaign.

There are no upfront fees. We both only get paid from profits, on a revenue-share basis.

Because I haven't earned more yet. I don't have case studies from this model to point at, so I'm not going to price like I do. The split is introductory: it moves to 80/20 and then 70/30 once there are results behind it. Right now you're the one taking a chance on me, so the revenue is mostly yours.

Dhruv Mittal, founder of Creators Launch Lab

The founder

About Dhruvthe operator behind the creator.

I'm Dhruv. I run this partnership personally. There's no agency or team behind me. If we work together, I'm the one building your product, your backend and your launch, and I'm the one you'll be talking to the whole way through.

The honest part

I don't have case studies from this exact model yet. You'd be one of the first. That's why the split favours you: you keep 90%, I keep 10%, until I've earned the right to ask for more.

My job is simple: take the audience and expertise you already have, put one product and one launch system behind it, and run that side so you can stay the creator.

1Person, not an agency

0Case studies yet

90%Your share

Your income should match your audience.

One product, one launch, one partner.

Apply For Partnership

[ takes a few minutes ]